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The Paradox of Choice : ウィキペディア英語版 | The Paradox of Choice
''The Paradox of Choice - Why More Is Less'' is a 2004 book by American psychologist Barry Schwartz. In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers. ==Schwartz's thesis== Schwartz assembles his argument from a variety of fields of modern psychology that study how happiness is affected by success or failure of goal achievement.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「The Paradox of Choice」の詳細全文を読む
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